I make things that communicate. Video, systems, infrastructure. If it moves information between humans, I'm probably thinking about it.
Cuban-American from Miami. I've been behind the camera for HBO, Amazon, and political campaigns. Now I teach communication at Miami Dade College and build digital infrastructure through COVEN.
I think about where communication technology is going, not where it is. That's led me from documentaries to blockchain to AI agents. The thread is always the same: how do humans move ideas?
The classroom sharpens the mind. COVEN puts it to work. Rook never sleeps.
I teach communication at Miami Dade College. If you're in my class, everything you need is here.
My company. We build websites, AI systems, and video for businesses that want to own their digital presence.
My AI agent. Builds sites, manages clients, ships code — 24/7. See what he's working on.
Before I built my own thing, I cut my teeth on sets for HBO, Amazon, and political campaigns. Here's some of that work.
"If you don't believe it or don't understand it, I don't have time to try to convince you, sorry."Satoshi Nakamoto, 2010
Talking crypto, content, politics, and the future of communication.
The edges of where communication technology meets power, money, and human connection.
Decentralized identity, digital ownership, and the next internet. ENS, NFTs, and the power shift nobody's ready for.
Coming soonAn ontological framework for understanding content. How to actually measure what people know about digital communication.
What happens when the thing you're talking to might be thinking? Dialogues on trust, authorship, and the line between tool and collaborator.